Scandinavians Sell.

Now that you know the names of the “Partners” in the group, you might be wondering why so many Andersons? The post below provided by “Adholics” copywriter Josh Anderson tackles this question as well as announces the concept of The “Adholics” in a most entertaining way.

Enjoy!

Scandinavians Sell
By Josh Anderson
Copywriter, The “Adholics”

The “Adholics” host more Andersons than an ice fishing opener on Mille Lacs Lake. At last count three of the 14 partners share the same last name, though we’re not related.

Please don’t dismiss us because of this northern exposure. Sure The “Adholics” is headquartered in Minnesota, and many of us sport Scandinavian genes. But the Andersons have evolved beyond the Ole and Lena stereotypes. And collectively we work hard to ensure the only jokes told about us involve the weather.

Expert communicators:
Ever wonder how you can tell if a Scandinavian is extroverted? He looks at your shoes when he talks with you.

Minnesotans are often portrayed as the strong, silent types with dispositions only slightly above freezing (weather joke quota met). That’s not the case with The “Adholics”.

Some of us talk more than others, but we all have opinions. And we’re not afraid to express them, especially when it comes to marketing communications. That’s because we’re experts at what we do, all of us bringing substantial amounts of expertise to the table.

As seasoned industry veterans we know how to keep our clients’ best interests in mind, while making sure we all see eye-to-eye on how best to meet your business objectives. The “Adholics” speaks up to champion your brand.

Experienced sales people:
Ole bought Lena a piano for her birthday. A few weeks later, Lars inquired how she was doing with it.

“Oh,” said Ole, “I persuaded her to svitch to a clarinet.”

“How come?” asked Lars.

“Vell,” Ole answered, “because vith a clarinet, she can’t sing.”

One great benefit of working with The “Adholics” is our ability to turn a business challenge on its ear to provide you with the best solution. That solution isn’t always a magnum opus. Sometimes all you need is an ad campaign, web site relaunch or literature system redesign that’s in tune with your business needs and works in concert with the success you’ve already enjoyed. We offer both.

Big thinkers:
When Ole accidentally lost 50 cents in the outhouse, he immediately threw in his watch and billfold. He explained, “I’m not going down der yust for 50 cents.”

The “Adholics” get paid to think big. And we want you to feel like you’re getting your money’s worth. So don’t be surprised if we go beyond what you expect.

Just want a print ad? Have you thought about the impact of a yearlong campaign? Your web site doesn’t need a bunch of bells and whistles? Have you considered how a 3D animation of your product may improve sales? Only interested in traditional media? What about the affordability and reach of social media?

We’re not going above and beyond to soak you for more money. The “Adholics” have a strong personal commitment to diving head first into every project and providing a comprehensive marketing communications plan that cuts through the clutter. Not only that, but our solutions are backed by years of executions that increased market share, improved revenue and strengthened brand recognition.

The “Adholics” is more than a group of well-intentioned Upper Midwesterners. We are hard working marketing communications specialists, expert communicators, experienced sales people and big thinkers. Scandinavian or otherwise, we scoff at jokes like this:

The schoolteacher asked little Sven, “Sven, what is the difference between ignorance and apathy?” Sven answered, “I don’t know, and I don’t care.”

For the record, the abundance of Andersons in the group was purely unintentional on my part, (though I do find all of my Andersons to be very talented) Fedie is Austrian (In the interest of full disclosure I’ll admit to being 1/4 Scandinavian) and to address any further repetition of names, though I am unclear on the origin of the name, the two Fribergs are married.

Hope you enjoyed this post!

Cheers,

Joshua Fedie

Principal | The “Adholics”

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