Full of chic

Posted: June 28th, 2010 | Author: Josh | Filed under: Branding, Humor, Marketing Tactics | Tags: Advertising, E*Trade, Evian, Huggies, Humor, Marketing, The Adholics | Comments Off

Full of Chic

By Joshua Fedie

Principal | The “Adholics”

“My diaper is full; full of chic” is the opening line of what turns out to be a 30 second homage to potty humor.

And I loved every last second of it.

Is my maturity level showing by admitting this or can we all agree that this new Huggies denim campaign is incredible.

Where did they find that baby?

How did they get him to turn and stare like that?

Has that child always been so full of himself or did those incredibly cool denim print diapers give him that confidence?

The cool factor in this marketing campaign convinced me that I just had to buy these diapers for my little guy even though for the same money I could have had 20 more plain white Huggies.

That’s like 4 days worth of diapers I sacrificed and I couldn’t care any less, those diapers are hilarious. Give him a white shirt and he’s a little rebel without a pacifier.

I’m just glad Huggies has always been open to having a sense of humor about their products, I mean doesn’t the nature of the product beg for some comedy? This isn’t their first foray into this arena, they have had some great laughs over the years. But now this funny baby thing is really catching on making the last couple of years pretty lucrative for the Baby Actors Guild. You just can’t fake the charm, non-intimidation and cutesy factor babies offer.

Who doesn’t trust babies? If a baby tries to sell you something you listen right?

Plus, Babies have one huge added bonus right now, you can put their face all over your product without ever having to worry about your spokesperson pulling a “Tiger”.

So, while we are on the subject of babies in marketing, I thought I’d offer up a batch of some of my favorite ads featuring our favorite little munchkins.

E*Trade (any and all of these are great, here’s a compilation)