Who are The “Adholics”?
Adholic (noun) is a person who is compelled to use their creative talents to satisfy their addiction to great marketing and advertising.
Adholics (pl) suffer from an obsessive need to produce innovative marketing and advertising, which can lead to what is known as Adholism. Don’t worry about us…the end result is a positive contribution to the creative world–oodles of jaw-dropping advertising that will blow your mind.
The “Adholics” is not your typical marketing/advertising agency. We’re a collaborative group made up exclusively of creative professionals, each member hand-selected for our respective skills.
Our professional collaboration results in us being able to function as a full-service creative agency, built specifically to meet every marketing/advertising need imaginable. We offer companies the service and talent of a large firm with the nimble response and pricing structure of a smaller agency. In our humble opinion, our economical, common-sense approach is on the front-end of what we believe will become the new normal.
Partner with The “Adholics” for your marketing/advertising needs and reap the rewards of a smart, effective, and cost-effective creative team. The extra bonus: you can feel good about helping to support a healthy outlet for top-tier talent suffering from Adholism. You’ll be glad you did.
Full range of services. Zero Overhead.
It’s true, we offer all these services and even more without any overhead. We work smart and efficiently to give you the creative you need to fuel your company’s growth without draining your finances. Working with The “Adholics” feels just like working with a “traditional” agency; you have a dedicated team of art directors, designers, developers and an account manager. Where we distinguish ourselves is in our ability to reduce the final cost without sacrificing the quality of work.
We use our talents in graphic design to strengthen your brand message visually through all of your various materials. From your stationery system to your brochure; your digital properties to your trade show graphics, your brand will visually resonate with your desired audience. One of the greatest strengths in being a collaborative is having access to multiple designers, allowing the perfect designer for your specific needs.
Web Design & Development
Web design and development is a critical step in engaging your target market. With online searches being the first point of contact most consumers have with brands, it is crucial to make sure your website does not make a bad first impression for your company. Good design + Good development = A great first impression. For more information visit Web/Dev Rehab
Branding & Identity
Do you live your brand? If you don’t, how can you expect your customers to? Branding is more than just a fancy logo. Your company’s brand is the message you want to have reside in your customers minds. Do not allow your customers to be confused about who you are, what you do, and/or what you stand for. The goal of branding is to craft a message and image that support your corporate mission. All of your materials should have a unified aesthetic that reinforces your core message to your audience. For more information visit The Brand Rehab
Illustration has many uses. Sometimes the perfect logo requires an illustrators touch. Maybe your retail product package just needs a more interesting instructional piece, or maybe you need to develop a character to be the face of your brand. A good illustrator can take a design lacking artistry and give it the wow factor it needs.
Advertising takes many shapes these days. No longer are “ads” prominent solely in television and print. Today, a true advertising strategy needs to go beyond traditional avenues and adapt itself to the ever changing digital landscape. To take it one step further, a perfectly crafted ad campaign will also be forward thinking enough to not be outdated by the time it launches. This can be tricky with the rapidly changing digital landscape, but creative thought will create roads less traveled every time.
Shoot. Edit. Animate. The perfect video presentation from start to finish. Video is no longer just a tool used when your company needs a new television commercial. Companies now effectively utilize video to enforce their brand message in the digital space. Videos posted to a company Vimeo or Youtube page can help increase organic traffic to your site, as well as give potential customers insight into your company that might not have been noticed or easily communicated in the text of your website.
Social Media Strategy
Fight it all you want, social media is here to stay. It is in your company’s best interest to devise a strategy of how to most effectively use it. What is important is that it is treated like what it is, part of your marketing strategy. Your social media and marketing teams need to be aligned. Just because Linkedin, Vimeo, Facebook, Instagram, Twitter and countless more social channels exist, does not mean that you have to be pushing messages on all of them. Be selective and choose the ones that make sense. We can help you to craft a social strategy that will help you reach the desired audience. Should you need help understanding the various platforms and their functionality, we can help.
You can have the best marketing strategy, the most creative ad campaign ever imagined, the easiest website to navigate or simply the best product ever developed, but if you don’t have great photography, you have wasted your time. Great photography can take something like a medical device or a handbag and turn it into a work of art. We have found that the quality of our photographers work has elevated our final product visually in a tremendous way. Whoever your customer is it is a guarantee that they are visual. So, let’s give them something worth looking at. We specialize in product, fashion, medical, sports and lifestyle photography, but most of all, in making your company look incredible.
That’s a whole lot of letters isn’t it?!?! What does it mean? It means we can help you with one of the biggest challenges for companies online-getting found. This comes into play for every company with competition, which is 99.9% (stat not verified) of the businesses in existence today. Do you want to be found in a Google/Bing/Yahoo search, or are you alright with your biggest competitor having the advantage? It’s your call. So what’s different about our approach? Like all other services we offer, this one is very much non-traditional. Read more about our ACE SEO division to see how we are setting the new standard in SEO best practices.
Your company is going to be alright.
Specialized rehabilitation for troubled brands & websites.
The Brand Rehab
We know how it happens, we’ve seen it a hundred times. A brand is born, and with enthusiasm you embrace it in your corporate culture like a newborn child to it’s mother. You brag it up at parties and tell success stories of all it’s recent achievements to anyone willing to lend an ear. When asked questions you have an engrained response that highlights all of it’s finer qualities and gets right to the core of it’s identity. Everyone was so impressed. However your brand is older now, and though you still brag it up when asked, time and a multitude of events have turned your elevator pitch into an incoherent novel. If it’s become difficult to remember your company’s mission you are in the throws of a corporate identity crisis. You need help. Read More
Web Dev Rehab
You’ve been talking about it around the office for months, but lets face it, the issue has become worse with every passing day. It’s time to confront the digital face of your company head on. It’s time for a website intervention. Don’t worry, the specialists at The “Adholics” have been through this process before. We know the challenges you face, and come fully-loaded with all the answers to any obstacles you might encounter. If your website has gone bad, make a choice to take back control. Read More
This is what we've done for other companies
Imagine what we can do for yours.
Below is a sampling of some of the work we have completed. We hope this condensed view of our capabilities gives you a good idea of who we are and what we do, but know that this is by no means everything, and in reality only covers a small portion of the industries and capabilities we offer. Our full portfolio is available by request and usually comes complete with a free coffee if we really like you.
The “Adholics” worked with NeoMetrics (a Me...
Using early stage CAD designs, we pulled together sale...
Ulticare VetRx contracted The “Adholics” to...
6 Smith Wayzata
6Smith, a new restaurant joining the Minnesota food sce...
Medical Device Photography
The “Adholics” have the privilege of workin...
Swag52 was a new concept for an online boutique shoppin...
Scrimmage is committed to reimagining learning. They do...
This demo reel showcases our capabilities in video prod...
Cities97: Local radio station extraordinaire Cities97 w...
KidWind & Friends
KidWind & Friends were developed for a St. Paul MN...
MythBusters: The Explosive Exhibition Traveling across ...
Medical Device Specialists
The “Adholics” have carved out a niche working in medical device, partly because Minnesota is a hotbed of activity in this category but mainly because we actually enjoy working in medical. We have quite an impressive portfolio to share in this segment, however we keep this material off of our website for regulatory reasons and for the privacy of our clients. If you’re looking for a creative vendor for your medical device company, whether you are in start-up mode or an existing company looking for a change, we encourage you to contact Joshua Fedie at 612.715.3827 to discuss your unique needs and see how we can help you cost effectively market your products.
Who decided to reduce Weblog to a four letter word?
Welcome to The Adholics Blog
Is the new kmart commercial genius? Really? Watch it here: Ship My Pants I’ll tell you one thing, I love this new kmart commercial. Granted, I have never been, nor do I plan to be a kmart shopper. Regardless, that is a definite viral success. The problem I have with it is simple, if it […]
by Joshua Fedie | Owner | The “Adholics” This is not a post about working-out or living healthy or my recent weight loss successes. Not entirely anyways. This is a post about branding and how if used properly it will effectively set your company apart in a crowded marketplace. But let me preface the post […]
Does Corporate America Sponsor The “Adholics”? With the launch of our new site, I thought it might be fun to re-post one of my favorite blog posts from the last 3 years as our official 1st post. The below came to me through email just 2 years ago from an anonymous source. I still get […]