Ken Friberg and Daniel Life | Rat Race Studios
Creating an unexpected photography team was the initial goal of Ken and Daniel in founding Rat Race Studios. Armed with rich work and life experiences including travel, art direction, marketing, fine art, drawing and graphic design the duo developed a work style based upon three key questions, “What do clients want?”, “What do clients need?” and “How can we make it easy to work with us?”
Using a high degree of empathy and a keen understanding of how designers, art directors and marketing teams function, they pioneered innovative service models to address all three questions. Examples include: ready-to-place image files, remote art direction, hi-resolution product 360 degree VR’s, corporate portrait slug images as well as micro product photography.
Beyond their technical experience and business savvy, Ken and Daniel seek to create imagery that is authentic, evocative, esthetically sophisticated and tied to the marketing message. With photography as both a vocation and avocation, acquiring the latest equipment and developing new techniques help fuel the passion to make a difference.