MythBusters: The Explosive Exhibition
Traveling across North America and coming to a science museum near you!
Collaboration was the key to this assignment. Members of The “Adholics”, EDG, GMCA, MSI Chicago and Discovery Communications all worked together seamlessly to produce marketing materials that the various institutions were proud to utilize to drive awareness of the exhibition.
Visitors were challenged to become Myth Busters themselves and to bust or confirm popular myths as tested on the hit Discovery Channel show Mythbusters.