Swag52 was a new concept for an online boutique shopping experience. Local shoppes were to be featured weekly utilizing a video of a local stylist touring the store and trying out the wears. After video touring the store registered users were then able to purchase Swag Certificates giving them up to 50% off retail depending on the certificate dollar amount. It was a great concept that unfortunately did not last too long. Our responsibilities included Branding and Identity, Logo development, Eblasts, Copy, Photography and Website design.